Comm 3334: Strategic Message Design
Message development for marketing communications
December 6, 2023
My group worked with PromoWest Productions, a live entertainment production company affiliated with AEG Presents with four venues in Columbus, Ohio. We communicated with their Marketing Director to analyze their current communication methods and develop suggestions and collateral items to use.
November 29, 2023
This press release was made on behalf of PromoWest Productions to recruit local students and recent alumni to perform at The Basement, one of four concert venues owned by PromoWest.
November 1, 2023
This media advisory addresses the increased interest in traveling following the COVID-19 Pandemic and promotes Southwest Airlines' newly announced direct flight from Columbus to San Diego, the No.4 best summer vacation spot in the USA.
October 20, 2023
I created this content calendar for my social media where I created five posts using links, hashtags and images based on my brand and objectives, up-front strategy and content buckets.
September 27, 2023
This blog outlines essential terms and functions to know when using Microsoft Excel and why it is important to know as a Communications major.
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Written for Comm 3334: Strategic Message Design and published on The PRactice Blog.
September 15, 2023
This project outlines the overarching message, supporting message, core messages and proof points for the Wendy's Wonderful Kids' program.